Black Friday is a divisive subject. Small Business Saturday, on the other hand, is much less angry in general and actually has one enthusiastic celebrity in particular: Karlie Kloss. The former Victoria’s Secret Angel, full supermodel and founder of the nonprofit Kode with Klossy attended a toast celebrating the 10th anniversary of the Small Business Saturday concept, hosted by American Express, in New York City on 21 November.
At the event (the evening also served as the launch of the Big Future of Shopping Small Experience pop-up store, which will be open on November 23 and 24 as well as November 30 and December 1), Kloss chatted with Architectural summary why small shopping is so important to her, especially when it comes to art and design. She even revealed that it was something she took into account when decorating her brand new home with her husband, Joshua Kushner, whom she married earlier this year in an intimate ceremony. (Months later, they celebrated a second time with their prominent friends at Brush Creek Ranch in Saratoga, Wyoming.) Read on to see what Kloss had to say.
Architectural summary: Few years ago, Architectural summary visited the Kode with Klossy’s offices and learned that you were quite involved in the design of the space. Did you think of shopping in small businesses when purchasing home decor items?
Karlie Kloss: That’s right! When designing our office, we were really excited to create a truly creative and functional space for our growing needs. We were aware of buying rugs and lighting from local artists.
A D: Is this something you also think of when it comes to interior design?
KK: You know my husband and I have a friend who helped us design our house that we just moved into, and through that process I was really excited to learn and see the products of many local artists. Karl Zahn, for example, is this incredible lighting designer and artist. He does everything by hand. Same thing with the rugs we bought. We support not only business owners, but also creatives who run small businesses. When we were designing our home I was excited to find out who created the things we used. And making sure we make decisions that weren’t just shaped by the aesthetics of the design.